Spright UAS

Spright UAS was a client of a friend of mine who has her own life sciences focused marketing agency. I’ve been working with Teri since 2010, helping to support her strategic and creative needs for many of her clients. Spright hired her in 2022 to help them grow by providing them an evolved brand strategy and then a new website which would establish the core messaging, design style, and design assets their internal marketing could use and evolve for their marketing efforts.

I worked with Teri to evolve Spright’s brand strategy. Their previous strategy was no longer consistent with what the brand became and the markets they were targeting, so evolving several components of this was an important first step before we began work on the website. Learning about Spright and what they were doing was very creatively inspiring. In 2022, commercial drone technology and usage was fairly new (at least compared to today), so we wanted the website to present that same level of innovation – which we did with parts of the design style, interactive content elements, custom icons, and buttons that animated on hover. Spright already had some really cool photography done, which added a lot to the website and contributed to the innovative presentation we were aiming for.