RippnFinish

I met RippnFinish owners Travis & Allison in 2012 at a startup event where they were pitching another business of theirs. Since then, I’ve worked with them on a ton of projects and several businesses. For RippnFinish, I helped them launch their brand in 2013, supported their marketing efforts over the years, worked on a rebrand in 2023 when Allison left her corporate job to join RippnFinish full-time, and assisted with operations processes where the website and other marketing tools integrate with software operations is using.

With the visual identity system you see here, this is part of the 2023 rebrand. In the beginning RippnFinish was just Travis (along with employees and contractors); Allison wasn’t ‘officially’ part of the team. Originally the primary color was orange. Once she joined full-time, we wanted to play off the husband and wife partnership and yin and yang like approaches of the two of them, so we introduced teal as another primary color, updated the fonts used, and redesigned the ‘N’ to work in that yin and yang symbology.

Over the years, there’s been too much creative work executed to show here on one page. And even more strategic consulting of which I have no visuals to share. With everything we’ve worked on together, we’ve shared the belief that their brand is at the center of everything. With a piece of their positioning and core messaging showcased below with the three C’s: Communication, Craftsmanship, and Coordination. Three areas of a project they believe they outshine the competition in.