in2GREAT

I worked with in2GREAT, supporting their marketing needs, from 2021-2025. Starting first with a brand strategy, then a new website, after which we developed an initial marketing strategy and plan, and then engaged in a monthly retainer to handle all their marketing. The owner, Corey, initially engaged me with to solve a challenge: growth had stalled. My work, along with the digital marketing and content freelance team I led, helped in2GREAT grow revenue 60%+, convert website traffic to leads at an above average rate of 4.5%, achieve a 760% ROI on search ads, convert leads to new patients at a 25% yearly average, and increase social media engagement 232.5%.

in2GREAT needed an evolved brand presentation that matched the quality of care they are providing patients. They are a premium healthcare brand with higher out-of-pocket costs so effectively presenting the value of patients partnering with them on their health goals is extremely important for lead generation and conversion. Being an alternative medicine practice everything they do is very different from conventional healthcare. The new website and marketing needed to present a brand and portray an experience different from the frustrating and broken experience people are used to from others within the healthcare industry.

Their primary audience is a person struggling with a chronic disease, who has been underserved by conventional medicine. Research and personal experience showed that by the time these people have reached out to in2GREAT, they’ve lost hope they can feel better. So all the marketing assets – from the colors, to the imagery, to the messaging – needed to convey hope and be inspirational.