doorLink Manufacturing

I worked on various projects with doorLink Manufacturing from 2018-2024 – starting with a new website, then redesigning all of their product sales sheets, designing new marketing materials, and providing ongoing support for their marketing efforts. Their core customers are installers and dealers; so primarily B2B. But everything we did needed to keep the end-user (homeowners and business owners) in mind as well; with them engaging with doorLink’s materials and website through the installers and dealers.

Needing to serve both audience segments, the custom website (integrated with WordPress for content management) included detailed product specs the installers and dealers look for, and two custom developed interactive tools for home/business owners to engage with and visualize what doorLink’s garage door panels would look like on their house or business. Functionality planning, executed during the website strategy phase, was important for how we structured the back-end management of all the product details so features and options could be shared among products without entering in duplicate content, and also pulled into the two interactive tools based on user selections.

Once the website was completed, we redesigned product sales sheets for their 25+ different garage door panel products, and designed new marketing pieces to be consistent in design style and to include the same feature icons we designed for the website.