
DAMN that smells good!
It's the reason behind everything we do in marketing. It's where we answer questions like: Who's your audience? How are you going to connect with them? What's your average new customer worth? What problem are you solving? What's your competition doing? What's going to make you different? What's an appropriate budget to spend to target that audience and through what channel? What was our ROI on that marketing effort? What was our lead-to-client conversion rate last quarter?
It's the visual and verbal presentation. It's what people see and hear which will hopefully lead them to choosing you over someone else. This is your brand identity, messaging, design materials, website, sales communication, presentations, and social graphics.
My process is extremely collaborative and intentionally deliberate, working together in varying forms with owners, stakeholders, and marketing teams (if you have an in-house team or partner with a specialized individual/agency). I can handle both strategy and execution myself, or provide direction and support based on your existing team’s capabilities and bandwidth.
Here's what I can help your business with:
Tired of spending your marketing money with little return?
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