Blazing a brand’s path to their peak through strategic thinking & unique creative execution.

I help businesses solve their challenges and grow through a strategy-heavy, brand-driven approach to marketing.

My approach is the culmination of 20+ years of starting and running businesses, working for businesses, and helping businesses grow through varying creative, marketing, and executive roles.

I understand operations and finance better than most creatives and marketers, and my creative and marketing work has mostly been for small businesses who can’t afford to spend money that doesn’t produce results. This has resulted in a desire for reason behind what we're producing creatively and the marketing decisions we're making. When every dollar counts, you're more deliberate in what you do. I'm not here to waste money.

Beyond my experiences, I'm shocked at how much money is spent on marketing with little or no return. This happens I believe because most businesses are only focusing on execution tactics – continuing to try this and that, without much thought as to why. They’re just throwing darts to see what sticks. I argue businesses should focus more on the strategy. The strategy provides the foundation for everything. And when done right, your marketing and sales has a greater probability of success.

Your brand is the foundation for everything.

Any cracks or weak parts makes the success of your marketing and sales efforts more challenging. Having trouble growing? It’s probably a branding problem. It could be the audience you’re targeting. How you’re positioned in comparison to your competition. Your brand presentation. The language around your core offerings. The messaging your marketing and your sales team are using isn’t aligned. Or a disconnected understanding of the vision for your business. Whether you’re a new business getting ready to launch, or an existing business whose growth has stalled, this is where we start. And if you’re an existing business doing well, your brand will continue to be the center of everything we do.

Your strategy guides your creative & marketing output.

It provides the reasoning behind a color, the action we’re aiming for a website visitor to take, this month’s social posts, how much budget you’re allocating for a marketing tactic, the hierarchy and structure of a webpage’s content, the subject of a photograph, and the core message of an ad. Strategic planning is too often skipped or shortcutted with creative work. Not here! I’m going to ask a lot of questions, use AI selectively for supportive research and concept interrogation (not final execution), flush out thoughtful plans and detailed outlines, all in an effort to give what we’re creating a greater probability of success and to ensure it’s aligned with the greater picture of the goals you’re trying to reach and the plan for how to get there.

Operations, marketing, & sales need to be aligned.

Too often I find these three departments siloed. They shouldn’t be. Among many different actions: Operations is building your offerings and defining price points. Marketing is building your messaging and defining audiences. Sales is building your relationships and defining revenue. If these three units are not aligned and supporting each other your business will run into a lot more challenges achieving your vision and reaching your goals. I make sure these departments are integrated together where appropriate and when necessary, utilizing information and resources from each other to create cohesion and elevate what you're offering and presenting to the public.